DIGITAL MARKETING PLAYBOOK

Creative Art Direction

DELL THE POWER TO DO MORE

CREATING A BELIEVABLE UNIVERSE WHEREIN YOUR STORY CAN LIVE

Setting the scene

“A High-End Special Project Team from the city, comprising diverse professionals, embarks on a once-in-a-lifetime opportunity to assist a blue-chip company with a major project in a remote location in South Africa. As they arrive in a small town with limited amenities and face challenges like load-shedding, racial tension, bursting water pipes, and language barriers, they find themselves in an unfamiliar and somewhat chaotic environment. 

However, armed with their trusty Dell products, they navigate through these obstacles and discover unexpected adventures along the way on how to get the job done.

HOW TO CREATIVELY MARKET YOUR PRODUCT

The brand saves the day
The product inspires the character

CHARACTER DEPTH

The Story Line...

Creating well rounded and believable characters

Set in a dull (town) in the branch office, the storyline will follow the lives of a diverse group of employees as they navigate the daily grind, awkward interactions, and absurd situations that unfold within the office walls.

Led by the bumbling yet well-meaning regional manager, Narrator Joe, the employees find themselves entangled in a web of office politics, unusual challenges, and misadventures. From the sarcastic and sardonic Specialist, who takes delight in pranking his deskmate Builder, to the enigmatic and mysterious Connector, each character brings their own unique flavour to the comedic mix.

The underpinned storyline revolves around the mundane tasks and small triumphs that make up office life. From team meetings filled with nonsensical presentations to amusing conversations around the water cooler, the campaign storyline will captures the absurdity and humour that arises from the clash of personalities and conflicting ambitions.

The creative setting of the campaign will immerse viewers in the monotony of cubicles, while the documentary-style format gives a voyeuristic glimpse into the employees’ personal lives, relationships, and their love-hate dynamics with their workplace. The witty and sharp writing style will be punctuated by hilarious one-liners, deadpan delivery, and awkward pauses that create comedic gold.

 

Dell the power to do

Joe the Narrator

SARAH JONES

Latitude 9000

Raj Patel

OptiPlex

MIKE STEENKAMP

Latitude 7340

THANDIWE

Latitude 7340

At MetaMuse, we value growth, creativity, and impact. Together, we’ll shape a remarkable journey that inspires and empowers your brand to thrive

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